ALDI Renews Heartland Soccer Association Partnership for 2017 Fall Season
ALDI to be Title Sponsor of the ALDI Heartland Invitational Soccer Tournaments for Second Consecutive Year
KANSAS CITY, Kan. – Oct. 2, 2017 – ALDI and Heartland Soccer Association are excited to announce they will renew their partnership for the 2017 fall soccer season. For the second year in a row, ALDI will be the title sponsor of the ALDI Heartland Invitational girls’ and boys’ soccer tournaments. The tournaments are scheduled for Nov. 3, 2017 to Nov. 5, 2017 (girls) and Nov. 10, 2017 to Nov. 12, 2017 (boys) at the Scheels Overland Park Soccer Complex and Wyandotte Sporting Fields.
Heartland Soccer Association is a non-profit organization that operates the largest tournaments in the Midwest and is recognized as the largest and most competitive youth soccer league in the country. More than 600 teams from around the central U.S. travel to compete in the Heartland tournaments. In 2015, Heartland welcomed 692 teams, and in 2016, 760 teams – an increase of nearly 70 teams. With the continued support from ALDI, Heartland projects another increase in team participation in 2017.
“We are very excited to have ALDI continue their sponsorship of youth soccer and the Heartland Invitational Soccer Tournaments. ALDI is a great partner and fit in our mission to create and nurture healthy youth athletes,” explained Shane Hackett, Executive Director of Heartland Soccer. “In addition to the great food products available at ALDI, we appreciate the continued commitment from ALDI to local youth and their families in sponsoring Kansas City’s largest soccer tournament.”
ALDI continues to disrupt the U.S. grocery industry by providing customers with a smarter way to shop. Earlier this year, ALDI announced a $1.6 billion nationwide plan to enhance more than 1,300 U.S. stores by 2020. In Kansas City specifically, ALDI is dedicating more than $30 million to remodeling 20 stores in Kansas City and the surrounding area by 2019.
“ALDI has been a part of the Kansas City community for nearly 40 years, and we’re thrilled to continue our partnership with Heartland Soccer Association for the second year in a row,” said Mark Bersted, ALDI Olathe Division Vice President. “We’re excited to help Heartland Soccer continue to expand their tournaments, and we are proud to support the community’s young athletes, their parents and coaches.”
ALDI believes high-quality groceries should be easy and affordable. That’s our guiding principle. ALDI is proud to offer a wide range of premium groceries at prices up to 50 percent* less than the competitors. In the last few years, ALDI has added a number of new product lines that have quickly become customer favorites including a growing organic selection, USDA Choice meats, the liveGfree gluten-free product line, the SimplyNature line of products free from over 125 artificial ingredients and preservatives and the Never Any! line of meats free from antibiotics, added hormones and animal by-products.
About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,600 U.S. stores in 35 states. More than 40 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For the seventh year in a row**, ALDI was recognized as a value leader among U.S. grocery stores by Market Force Information®. For more information about ALDI, visit aldi.us.
About Heartland Soccer Association
Heartland Soccer Association is the largest youth soccer league in the country with more than 1,300 league teams per season, 21,000 league youth players, 2,600 tournament teams each year, 44,000 tournament players each year, 4,000 coaches and 2,000 active referees. Heartland Soccer Association was formed in 1977 as the Johnson County Soccer League and has grown from an initial 600 players to its current size. Today Heartland Soccer Association is a nonprofit and educational youth soccer association. Although the base for Heartland Soccer is still Johnson County, it now draws teams to play in the league from throughout the metro area. The Heartland tournaments draw teams from as many as a dozen states every year. For more information, visit heartlandsoccer.net.
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*Based upon a price comparison of comparable products sold at leading national retail grocery stores
**According to annual surveys of U.S. consumers conducted from 2011 to 2017 by Market Force Information®