The Merchant Fitness Partners with the Heartland Soccer Association as Title Sponsor of the Midwest All Boys Tournament

Sep 20, 2021News

All Boys Soccer Tournament brings estimated $2.7 million dollar economic impact over the weekend

Overland Park, Kan. (September 1, 2021) – Heartland Soccer Association, a nonprofit organization, is excited to announce that The Merchant Fitness, a provider of innovative fitness and recovery tools, has come on board as the title sponsor of the Midwest All Boys Tournament.
The Midwest All Boys Tournament Powered by The Merchant Fitness will be held September 24-26, 2021 at the GARMIN Olathe Soccer Complex and is set to host more than 200 teams. With teams traveling in from all over the Kansas City metropolitan area and various states, the economic impact is estimated to be $2.7 million over the weekend (event estimations provided by Visit KC).

Executive Director of Heartland Soccer, Shane Hackett said:
“We’re thrilled to welcome The Merchant Fitness to the Heartland Soccer family as the title sponsor of the Midwest All Boys Tournament. Their partnership is vital to our long-term goals of delivering a unique soccer experience to our all of our members.”

Founder of The Merchant Fitness, Matharr Bayo said:
“We are so excited to be partnering with such an active and reputable organization such as the Heartland Soccer Association. Since 1977, Heartland has hosted some of the largest and most exciting soccer tournaments in the nation. Hosting more than 14 tournaments every year with over 1300 teams and 30,000 players, Heartland keeps the soccer spirit alive and thriving. We are proud to be able to present these players the recovery devices needed to keep performing at peak levels. We are proud to be a part of Heartland’s mission to continue developing the Kansas City soccer community and look forward to supporting Heartland Soccer and their athletes for years to come.”

About The Merchant Fitness (TMF)

The Merchant Fitness (TMF) provides innovative fitness and recovery tools to help alleviate muscle soreness, neck tension, lower back pain, and general tightness. Operating out of Kansas City, TMF helps gym-goers, athletes, trainers, and many other walks of life continue performing at their best. Our affordable, high quality massage guns, smart scales, and smartwatches keep you in top shape to achieve your goals. Find out more at and come join us on Instagram (@massagepro_tmf) or visit The Merchant Fitness Facebook page.

 About Heartland Soccer Association

Heartland Soccer is the largest youth soccer league in the country with more than 1,350 league teams per season, 30,000 league youth players, 2,700 tournament teams each year, 44,000 tournament players each year, 4,000 coaches and over 3,000 active referees. Heartland Soccer Association was formed in 1977 and has grown from an initial 600 players to serving teams from 16 states and internationally with league and tournaments. For more information, visit

Heartland Soccer has several opportunities for league and tournament sponsorship. Heartland partners with like-minded businesses who understand that investing in young people today creates a better community for all in the future. Partners are important team members in creating an increasingly growing soccer family in our community. Sponsorship provides businesses with increased brand visibility while making a direct impact on developing Kansas City’s youth through soccer. For more information on sponsorship, please contact Bridgette Samuelson, Director of Partnership Development and Operations at [email protected]., Director of Partnership Development and Operations at [email protected].