| OVERLAND PARK & OLATHE, Kan., Aug. 27, 2025 – Heartland Soccer Association, the largest youth soccer tournament and league host in the U.S., will continue its partnership with Prairiefire as the title sponsor of the Heartland Midwest Classic.
The Heartland Midwest Classic, presented by Prairiefire, takes place Labor Day weekend, Aug. 29–31, at the Scheels Overland Park Soccer Complex and Garmin Olathe Soccer Complex. More than 170 teams from eight states are expected, generating an estimated $2.85 million in economic impact for the Kansas City region.
“We are very excited to partner with such a successful and well-respected youth sports association. Heartland Soccer has an impressive history of hosting best-in-class soccer tournaments that showcase Overland Park and our greater KC Metro. We are proud to be a part of Heartland’s mission to continue developing the Kansas City soccer community and look forward to supporting Heartland Soccer on and off the field,” said Terri M. Thompson, executive director of The MAP + KC Urban Advantage.
“We’re proud to continue our partnership with Prairiefire and bring teams and families from across the Midwest to Kansas City,” said Shane Hackett, executive director of Heartland Soccer Association. “The Heartland Midwest Classic provides opportunities for players and supports local businesses throughout the weekend.”
All matches at Garmin Olathe Soccer Complex will be live streamed via VidSport, the world’s largest fixed AI camera installation at a soccer-specific facility, offering fans access from any device and individual player highlights for recruitment and game review.
Media are invited to cover the event, which begins Friday at 5:30 p.m., with games continuing Saturday and Sunday at 8 a.m.
Following the Heartland Midwest Classic, Heartland Soccer will host the Midwest All Boys and Midwest All Girls Tournaments, followed by the Heartland Invitational Tournaments, which are expected to draw more than 1,200 teams from across the Midwest. More information is available at www.heartlandsoccer.net.
About Prairiefire
Dine, Shop, & Play at Prairiefire!
Travel back in time and check out Quetzalcoatlus, the World’s largest flying reptile at the Museum of Prairiefire. Stroll through a wetlands park. Take in a movie, go bowling or play a game of pickleball with friends and family. With almost 30 storefronts to shop, dine and be entertained, Prairiefire is an engaging and magical place that brings us together. prairiefireop.com and visitthemap.org
About Heartland Soccer Association
Heartland Soccer, the largest youth soccer league in the United States, boasts an impressive roster of more than 2,800 league teams and 3,700 tournament teams annually. With a staggering count of 100,000 youth soccer players, 4,000 coaches, and 2,000 active referees, Heartland Soccer Association has established itself as a prominent organization since its inception in 1977. Starting with 600 players, the association has expanded its reach to encompass teams from 16 states and international participants, offering both league play and tournaments. For further details, please visit www.heartlandsoccer.net.
Heartland Soccer extends a range of opportunities for league and tournament sponsorship. Partnerships serve as integral members in nurturing an ever-growing soccer family within the community. Sponsorship not only amplifies brand visibility for businesses but also directly contributes to the development of Kansas City’s youth through soccer. To explore sponsorship options, kindly reach out to Bridgette Samuelson, Director of Partnership Development and Operations, at [email protected].
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