SCHEELS and Heartland Soccer Association Present the Midwest Mother’s Day Classic: May 10 – 12, 2019

Apr 16, 2019News, Sponsor

Media Contact:
Becca Smith-Vandergriff: SCHEELS Overland Park Marketing/Events Coordinator
[email protected] | 913.897.3030

Players will honor and present flowers to their mothers during the tournament

WHO: SCHEELS and the Heartland Soccer Association, together with 300 participating teams

WHAT: SCHEELS is proud to present the Heartland Soccer Association’s Mother’s Day Classic, where teams
will come together for great competition and wonderful sportsmanship at the SCHEELS Overland Park Soccer Complex and Garmin Olathe Soccer Complex

WHEN: May 10 – 12, 2019

WHERE: SCHEELS Overland Park Soccer Complex, 135th and Switzer | Garmin Olathe Soccer Complex

INTERVIEW OPPORTUNITIES: SCHEELS and Heartland Soccer Association Leadership

WHY: The award-winning SCHEELS Overland Park Soccer Complex will welcome more than 300 teams and their mothers to the field this Mother’s Day. All mothers will be honored as their children present them with flowers on Sunday during the tournament. “The Overland Park SCHEELS has been a proud partner with Heartland Soccer Association for years and this year we wanted to take it up a level by becoming the presenting sponsor of the Midwest Mother’s Day Classic,” said Overland Park Store Leader Kevin Lambley. “This tournament brings in hundreds of teams from around the Midwest, all coming to the SCHEELS Soccer Complex down the road from our store. We
thought the opportunity to recognize mothers, who are often a young athlete’s biggest fan, would take our involvement to the next level and provide a memorable experience for families coming to town.” “We are excited to have SCHEELS as our title sponsor of the Mother’s Day Tournament. This tournament has grown to be one of the largest soccer tournaments in Kansas City,” stated Heartland Soccer Executive Director Shane Hackett. “Teams from all skills levels are traveling in from over 12 states to play on our world class turf fields. The tradition of the players giving their mom as rose at the final game is something special.”


Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest as the down payment on the first SCHEELS, a small hardware and general merchandise store in Sabin, Minnesota. Over the years, SCHEELS opened in surrounding communities including Fargo in 1930, where the Corporate Offices are located. Firmly planted in the hardware business, SCHEELS had a small selection of sporting goods from the beginning in 1902.Customer interest grew, and more sports lines were added with athletic shoes and clothing being introduced in the product mix in 1972.

SCHEELS is now a 27-store operation with stores in 12 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, and Colorado. Currently, Steve D. Scheel, the great grandson of SCHEELS founder, is the company’s Chairman of the Board, and great-great grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of nearly 7,000 associates.

About Heartland Soccer:
Heartland Soccer Association is the region’s largest youth soccer league with over 1,300 teams, 22,000 players, 2,000 coaches and 2,200 referees participating each season.

Heartland Soccer Association was formed in 1977 as the Johnson County Soccer League and has grown from an initial 600 players to its current size. Today Heartland Soccer Association is a nonprofit and educational youth soccer association. Although the base for Heartland Soccer is still Johnson County, it now draws teams to play in the league from throughout the metro area. The Heartland tournaments draw teams from as many as a dozen states every year. For more information, visit