Garmin Olathe Soccer Complex Announces Individual Field Naming Rights and Sponsorship Opportunities

Aug 11, 2021News, Sponsor

OLATHE, Kan., August 11, 2021 – GARMIN Olathe Soccer Complex and Heartland Soccer Association announced today field naming rights opportunities are now available at the world-class GARMIN Olathe Soccer Complex.

Located in the heart of Olathe, KS at Highway K-10 and Ridgeview Road, the GARMIN Olathe Soccer Complex (GOSC) features nine all turf soccer fields and serves as a destination sports complex on a year-round basis.

The complex hosts 1.5 million sports-minded visitors from 16 states each year, making it an ideal setting to showcase your brand and promote your product or service.

“We are excited to officially open the individual field naming rights and sponsorship process.  We have had a lot of excitement around this opportunity, companies aligning themselves with the complex, youth soccer and overall physical fitness and health,” stated Shane Hackett, Executive Director of Heartland Soccer, managing partner of the GARMIN Olathe Soccer Complex. “League play and tournaments not only bring in an estimated 1.5 million people to the complex yearly but creates millions of dollars in economic impact to surrounding areas as well.  We look forward to matching up businesses and sponsors with our soccer and sports community.”

GARMIN Olathe Soccer Complex will provide Naming Rights partners with massive brand exposure on a year-round basis, unlike any other venue in the area. This unique and high-impact investment includes opportunities such as:

  • Dominant permanent signage. 
  • Digital display advertising at the complex, web and mobile. 
  • On-site marketing and promotional opportunities. 
  • Category exclusivity, intellectual property, and official partner rights.
  • Hospitality, print and media-related opportunities. 
  • An array of other opportunities specifically customized to achieve a partner’s initiatives. 

“We couldn’t be more thrilled to partner up with this truly unique complex in such an amazing location and incredible soccer facility,” said Bridgette Samuelson, Director of Partnership Development and Operations. “Interest in sponsorship opportunities associated with GARMIN Olathe Soccer Complex has already been robust before our announcement so we have created a variety of marketing opportunities that will provide tremendous value to companies of all sizes and types. The pinnacle of these opportunities being our individual Field Naming Rights.”

Companies partnering with Heartland Soccer at GARMIN Olathe Soccer Complex can expect to:

  • Associate their brand with the largest league and tournament host of youth soccer in the region.
  • Strategically align their brand with the region’s premier youth soccer venue.
  • Harness the emotional power of sports and create one of a kind experiences for audiences.
  • Customization of partnership to best suit their business and community investment objectives.

Organizations, businesses, and individuals with interest in Naming Rights and Sponsorship opportunities for GARMIN Olathe Soccer Complex, please contact Bridgette Samuelson with Heartland Soccer Association at [email protected], or at 913-888-8768.


About Heartland Soccer

Heartland Soccer Association is a non-profit 501(c)(3) organization operates to support the development of youth soccer players with league and tournament play in Kansas City. Our operations are supported through league fees, sponsorships and donations by companies and individuals. 


Heartland Soccer is the largest youth soccer league and tournament host in the United States with more than 4,000 teams and 70,000 youth players participating in league and tournaments. Heartland Soccer Association was formed in 1977 and has continues to be a leader in youth soccer with operations at four world class soccer complexes:  SCHEELS Overland Park Soccer Complex, GARMIN Olathe Soccer Complex, Swope Soccer Village and Compass Mineral Sporting Fields.  For more information, visit