For Immediate Release
Media Contacts:
Katie Falco
Heartland Soccer Association
(913) 909-8676
Jessica Donovan
(469) 917-6219
Casey Miller
(312) 397-6628
ALDI Renews Heartland Soccer Association Partnership for 2019 Fall Season
ALDI is Title Sponsor of the ALDI Heartland Invitational Soccer Tournament for Fourth Consecutive Year 
KANSAS CITY, Kan. – Oct. 30, 2019 – ALDI and the Heartland Soccer Association are proud to announce their renewed partnership for the 2019 fall soccer season, marking the fourth consecutive year that ALDI will serve as the title sponsor of the ALDI Heartland Invitational Soccer Tournament.
ALDI is a proud supporter and member of local communities across the country. With more than 1,900 stores in the U.S., ALDI delivers local shoppers high quality food and a convenient shopping experience, while saving them both time and money. ALDI is investing $1.9 billion investment to remodel and expand more than 1,300 U.S. stores by the end of 2020, ALDI has committed $30 million locally to update 20 stores in Kansas City and the surrounding metropolitan area.
“ALDI has been a part of the Kansas City community for 40 years, and we’re pleased to partner with the Heartland Soccer Association again to support the community’s young athletes,” said Mark Bersted, Olathe Division Vice President for ALDI. “We’re honored to help Heartland Soccer continue to grow its tournaments, in addition to helping the players, parents and coaches instill health and wellness in their community.”
The Heartland Soccer Association is a non-profit organization that operates the largest tournaments in the Midwest and is recognized as the leading and most competitive youth soccer league in the country. More than 2800 teams from around the central U.S. travel to compete in the Heartland tournaments each year. In 2018, Heartland welcomed 800 teams to the ALDI Heartland Invitational, and with continued support from ALDI, Heartland anticipates another year of great team participation, with 700 to 800 teams expected to compete across both weekends.
“We are excited to have ALDI return as a sponsor of the Heartland Invitational Soccer Tournaments for the fourth year in a row,” said Shane Hackett, Executive Director of Heartland Soccer. “ALDI is a perfect partner because the company complements our mission of creating and nurturing healthy youth athletes. We truly appreciate the commitment from ALDI in supporting local community organizations like ours year after year.”
Tournament Details
The Heartland Invitational Soccer tournament will take place over two weekends in November, with the girls’ games scheduled for Nov. 1, 2019 through Nov. 3, 2019, and the boys’ games from Nov. 8, 2019 through Nov. 10, 2019. Tournament games will be played at the SCHEELS Overland Park Soccer Complex and the New Garmin Olathe Soccer complex. Both locations are state-of-the-art lighted all-turf fields.
About ALDI U.S.
A leader in the grocery retailing industry since 1976, ALDI operates more than 1,900 U.S. stores in 36 states. More than 40 million customers each month benefit from the simple, streamlined approach ALDI brings to retailing. ALDI sells frequently purchased grocery and household items, primarily under its exclusive brands, and these products meet or exceed national name brands on taste and quality. Among our ALDI-exclusive products, 1 in 5 is award-winning.* For the eighth year in a row, ALDI was recognized as the value leader among U.S. grocery stores by a Market Force Information® survey of U.S. consumers.** ALDI also backs up its products with a Twice as Nice Guarantee: replacing the product AND offering a full refund. For more information about ALDI, visit aldi.us.
*As of 5/3/2019, based on an audit of everyday, nationally distributed ALDI-exclusive branded products
**According to annual surveys of U.S. consumers conducted from 2011 to 2018 by Market Force Information®
About Heartland Soccer Association
Heartland Soccer Association is the largest youth soccer league in the country with more than 1,300 league teams per season, 21,000 league youth players, 2,600 tournament teams each year, 44,000 tournament players each year, 4,000 coaches and 2,000 active referees. Heartland Soccer Association was formed in 1977 as the Johnson County Soccer League and has grown from an initial 600 players to its current size. Today Heartland Soccer Association is a nonprofit and educational youth soccer association. Although the base for Heartland Soccer is still Johnson County, it now draws teams to play in the league from throughout the metro area. The Heartland tournaments draw teams from as many as a dozen states every year. For more information, visit heartlandsoccer.net.
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Heartland Soccer Association © 2019
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